Audience Measurement

Ranjit Dhillon Shares Marketing Tips On TV Ads, TV Marketing, Ads For TVs, TV Commercials, Television Commercials TV Advertising And Television Ads

Audience Measurement

Ranjit Dhillon is an award winning and highly experienced Marketing Director, with a proven track record of driving an online business through effective and cost-efficient traffic generation, and multi-channel acquisition strategies.
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  • Broadcast Audience Research Board (BARB) measures UK’s TV viewing habits
  • This is obtained from a panel of 5,100 homes which represent the UK demographically and geographically
  • These homes return data from around 11,300 viewers
  • The Panel is continually adjusted and updated to ensure that it reflects the television owning population
  • Each home on the panel is given a set-top box which monitors their TV set and video recorders
  • All members of the household are allocated a button on a handset, which they press to indicate they are watching the TV
  • This panel data is fed overnight down the telephone line to Barb (Broadcast Audience Research Board)
  • Overnight (Live) minute by minute ratings are available to some agaencies via mediaocean the following day
  • Channels reported by BARB provide detailed timings of their programmes and when matched with the viewing data produce the official audience estimates
  • 9 days later consolidated ratings are issued which include PVR playback within 7 days

Important to note that any adverts viewed more than 7 days post transmission are often free

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