Ranjit Dhillon is an award winning and highly experienced Head of Digital & Director of Digital Marketing and Sales with a proven track record of driving a digital business through effective and cost-efficient traffic generation, and multi-channel acquisition strategies.
Ranjit Dhillon is an award winning and highly experienced Digital and Marketing Director, with a proven track record of driving a digital business through effective and cost-efficient traffic generation, and multi-channel acquisition strategies.
With expert knowledge and experience of digital design, search engine, SMS, email, SEO, PPC, affiliate, aggregator, digital display, social media, lead generation, mobile and digital marketing tools, standards and techniques, and a proven ability to develop and implement above (ATL) and below (BTL) the line marketing and segmentation models to focus campaign activity, and target selected markets.
An entrepreneurial, results-oriented individual with excellent interpersonal skills, and the ability to engage effectively with key stakeholders at every level within an organisation and achieve planned performance outcomes, including substantial traffic and revenue generation.
SELECTED CAREER ACHIEVEMENTS
- Led Lycamobile’s and Lyca Group’s global digital transformation strategy across desktop, mobile and app platforms. Hired, developed and mentored a team of 16 digital marketing experts to support a multimillion pound marketing budget. Substantially increased digital sales to enable Lycamobile & Lyca Group to achieve £1.6 billion turnover.
- Developed and led Vonage’s digital marketing strategy across desktop and mobile platforms. Increased unique year-on-year visitors to the Vonage UK site in 2012 improving online CR’s by 15%. Substantially improved Vonage’s marketing Return on Investment (ROI) significantly reducing CPA and SLAC across all online marketing channels during 2012.
- As Group Online Marketing Manager at Citybond plc (Flexicover.co.uk), managed the development and launch of the company’s digital strategy for addressing the B2C market. Improved unique travel insurance policy sales from 55,000 to 196,000 per annum (by 256 per cent), and increased GWP from £4.1million to £7.4 million in 2011.
- As Head of Online Design at the Financial Times Business Portal (FT.com) I successfully created and developed the FT.com site, to generate revenues of £35 million per annum. Created opportunities for advertising which generated revenues of £14 million per annum, and received two EPPY Awards for the ft.com site, the first non-US business to win the awards.
Ranjit’s experience includes:
Multi-disciplined digital and ecommerce marketing specialist, with an exceptional track record of devising marketing strategy with expert knowledge and experience of the full range of digital marketing tools, standards and techniques.
The winner of numerous awards including two EPPY awards for the Financial Times website (ft.com), the AOP Online Publisher Award at Which? Online (which.co.uk) and nominated for the Digital Campaign & Revolution Online Awards for the BT Home Hub website (bt.com).
Proven ability to provide strategic input into business planning and the development and execution of digital strategic marketing plans across multiple channels that deliver significant traffic growth and maximise revenue.
Extensive work experience with blue chip employers in a range of business sectors including finance, travel, telecommunications, publishing, new media and commercial market sectors. Experience of working successfully with both B2B and B2C sites in the UK and the US
Expertise in managing multi-million £/$ campaigns across above and below the line marketing channels, including SEO, PPC, online display, email/e-CRM, social media, SMS, digital advertising, radio, TV, DRTV, outdoor, aggregator, affiliate and social media.
Outstanding interpersonal, negotiating and influencing skills and the professional gravitas and credibility to engage with key stakeholders at every level within a business, and to act as an effective ambassador when dealing with external partners and clients
April 2018 to January 2019…
Head of Ecommerce (Global), HExpress (HealthExpress.co.uk)
HExpress is a leading private online Doctor & Pharmacy provider operating across 8 countries globally.