Mobile – SMS

Ranjit Dhillon Shares Expert Knowledge On Mobile Marketing, Text Message Marketing, Mobile Messaging, SMS Marketing, SMS Messaging Campaign And Mobile Messaging

Mobile – SMS

With the rapid growth in mobile/tablet devices, your brand has the potential to see recognisable signs to justify growth in the customers visiting a business’s mobile site and then referring traffic to your website.

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High-level tips

Your Mobile site could be designed to allowing deep linking data from third party sites and an order journey within the website/mobile site to help improve CTR and customer CR.

Text-messaging, or advanced SMS, usage is also on the rise – as many more mobile phones/tablets than personal computers are selling and being used around the world. Should you want to reach consumers with targeted campaigns – work towards putting a mobile marketing strategy in place first.

For example you could

  • Send targeted campaigns to targeted Consumer, Business and Mobile user audiences
  • Test copy in SMS messages (A/B test).
  • Geo-target your campaigns
  • Collate lists of warm/hot leads post campaign and retarget those wanting to engage with your brand
  • Follow up warm leads through your call centre

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