Your Mobile site could be designed to allowing deep linking data from third party sites and an order journey within the website/mobile site to help improve CTR and customer CR.
Text-messaging, or advanced SMS, usage is also on the rise – as many more mobile phones/tablets than personal computers are selling and being used around the world. Should you want to reach consumers with targeted campaigns – work towards putting a mobile marketing strategy in place first.
For example you could
- Send targeted campaigns to targeted Consumer, Business and Mobile user audiences
- Test copy in SMS messages (A/B test).
- Geo-target your campaigns
- Collate lists of warm/hot leads post campaign and retarget those wanting to engage with your brand
- Follow up warm leads through your call centre
