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Strategic Sales & Marketing steps to achieve long-term success online

Head of Design, Head of Online, Digital Director, Online Director, Group Online Marketing Manager, Digital & Social Media Strategist, Senior Online Consultant - Ranjit Dhillon
As with many of the challenges we face for growing a business may this be an existing or a start-up, Ranjit Dhillon would recommend the following strategic steps to be considered for your long term success online today.

Short Term
Discovery phase:
This phase would help better understand where we are and drive us towards where we want to be.
  • Tracking: tech audit to ensure all is 100% (e.g. GA)
  • SWOT/PEST analysis
  • Gap analysis audits
  • KPI marketing channel setting and audit
    https://www.ranjitdhillon.com/marketing-tips/kpis-online/
  • Big data deep-dive audit of customer purchase patterns
  • Logistics review (end-to-end)
  • Keyword acquisition & SERPs analysis
  • Competitor benchmark analysis
  • Audit & of all marketing channels performance and UX
Medium Term
Delivery phase:
This phase will help realise potential gaps and business opportunities.
  • Robust tracking in place = 100%
  • Brand positioning (online and in marketplace)
  • Persona development and customer target market positioning
  • Delivery team recruitment
  • Sales Goals & Targets setting
  • Marketing and sales target planning
    https://www.ranjitdhillon.com/marketing-tips/marketing-plan/
  • App/AI development
  • Acquisition, loyalty, retention and reputation strategy & plan
Long Term
Growth Phase:
This phase will help expand new product & business opportunities from what we’ll have gathered from phases 1 and 2.
  • VAS
  • Product expansion
  • Territory & Global expansion
  • Diversification (look-a-like) retargeting
  • Partnerships & Aggregators
CONTACT RANJIT
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