Ranjit Dhillon Shares Digital Marketing Tips On Content, Landing Pages, PPC Ads, SEO, Keywords, Email Marketing, Content Writing, Copywriters, Web Page Content And Website Writing


Ranjit Dhillon is an award winning and highly experienced Online Director, with a proven track record of driving an online business through effective and cost-efficient traffic generation, and multi-channel acquisition strategies.

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With expert knowledge and experience of digital design, search engine, SMS, email, SEO, PPC, affiliate, aggregator, online display, social media, lead generation, mobile and digital marketing tools, standards and techniques, and a proven ability to develop and implement above (ATL) and below (BTL) the line marketing and segmentation models to focus campaign activity, and target selected markets.

An entrepreneurial, results-oriented individual with excellent interpersonal skills, and the ability to engage effectively with key stakeholders at every level within an organisation and achieve planned performance outcomes, including substantial traffic and revenue generation.

Pareto’s principle, “The Heart of Great Marketing” – Ranjit Dhillon

The Pareto principle (also known as the 80-20 rule, the law of the vital few, and the principle of factor sparsity) states that, for many events, roughly 80% of the effects come from 20% of the causes. Business management thinker Joseph M. Juran suggested the principle and named it after Italian economist Vilfredo Pareto, who observed in 1906 that 80% of the land in Italy was owned by 20% of the population; he developed the principle by observing that 20% of the pea pods in his garden contained 80% of the peas. It is a common rule of thumb in business; e.g., “80% of your sales come from 20% of your clients.” Mathematically, where something is shared among a sufficiently large set of participants, there must be a number k between 50 and 100 such that k% is taken by (100 − k)% of the participants. k may vary from 50 (in the case of equal distribution) to nearly 100 (when a tiny number of participants account for almost all of the resource). There is nothing special about the number 80% mathematically, but many real systems have k somewhere around this region of intermediate imbalance in distribution. – Source: Wikipedia 1/3/2013

Today, I believe online marketing strategies may want to consider adopting a QS (quality score) approach to their practices.

I believe a QS (quality score) approach to marketing can ensure any independently functioning acquisition channel (Off and Online) can make further improvements through learning’s and insight gathered from other online marketing channels. These could be high-converting keywords found through PPC, SEO, Social Media, Online Display, Email, Affiliates, Aggregator channels, DRTV, Radio, Outdoor etc – consistency in messaging using what you’ve now discovered as proven high-converting keywords in your messaging and calls to action (CTA’s) could result in helping you win even more new customers.

Not forgetting, this strategy will also help with raising your brand’s reach across many social media networks.

Always aim to reflect a holistic, synergized and balanced marketing (keyword-rich) consitent messaging and brand awareness drive across all your online and offline marketing channels to help achieve that successful result we all strive.